I’m a Creative Food Director, and available for:
Creative Direction: for food shoots, food content ideas, for all platforms including print, web. social and video. From initial sketches to final product. I can also train your in-house art directors on how to put together a food shoot.
Visual Curating for Instagram feeds. I can story-board out your feed, then manage it, so it has a strong, cohesive visual message.
Chef Personal Branding. Lost in the social media maze? Let me define your brand and style and put it out to the world.
Concepting, storyboarding and providing visual inspiration and direction for food shoots.
Graphic Design: I am a designer for both print and digital. Books, Cookbooks from beginning to end, Magazines from scratch, and digital Pinterest and Social Media ads.
On-Set Food Art Direction: for Advertising, Editorial, or Branded Content.
Illustration Type and Headline work. Need headline treatments, hand written logos? I am an artist by trade, and specialize in illustration work.
Social Media Management for chefs, restaurants. I currently manage IG feeds for restaurants and chefs in NY, CT and NSW, Australia.
Creative team building: Want to have your own cookbook but don't know where to start? I know the best food stylists, prop stylists, and food and lifestyle photographers and how to bring them together to create beautiful static images and 3-15 second documentary and social media videos for cookbooks, print, and ad campaigns.
Catering: Love my style? I’m now providing cooked items for your parties and dinners and I also partner with @leonardstreetprovisions on select cocktail parties/events. Hit me up if you’re interested in having me cook for your private dinner or event.
Past clients include: MXM (Content powered digital agency) working on an integrated campaign for a fast moving global food brand: Barilla Pasta: Barilla Collezioni, Blue Box and Ready Pasta with heavy digital and Social Media focus. (Pinterest, Instagram, Facebook.) Chef Edward Lee: Personal Branding. Prepping, styling, propping and shooting images for his personal brand/website, including stop motion videos. British Publishing Company: Cookbook. Layout and Design. Farm to People: Promote delivery boxes with social media and cooking recipe ideas. Visual curating for @Feedfeed, Creative and Photography Direction for Cooking Light, I did the first iPad edition for Bon Appétit, I've art directed food shoots for Martha Stewart, (Living, and Everyday Food), collaborated on set for Sweet Paul Magazine, I've led the visuals for food content for Weightwatchers International, been a designer for Food and Wine, the creative director of Shape magazine, produced a cookbook for Chef Edward Lee (from Louisville, Kentucky), was the founding design director on the launch of Lucky Magazine, and my first magazine gig was Gourmet Traveller, Australia. des
Brooklyn, New York.