I’m a Creative Food Consultant, and available for:
Creative Direction: for food shoots, food content ideas, for all platforms including print, web. social and video. I can also train art directors how to do food shoots.
Visual Curating for Instagram feeds.
Chef Personal Branding.
Concepting, storyboarding and providing visual inspiration and direction for food shoots.
Graphic Design: I design Cookbooks, Magazines, Pinterest and Facebook ads.
On-Set Food Art Direction: for Advertising, Editorial, or Branded Content.
Illustration Type and Headline work.
Social Media Management for chefs, restaurants. I currently manage IG feeds for restaurants and chefs in NY, CT and Australia, including a food delivery service.
Creative team building: I know the best food stylists, prop stylists, and food and lifestyle photographers and how to bring them together to create beautiful static images and 3-15 second documentary and social media videos.
Past clients include: MXM (Content powered digital agency) working on an integrated campaign for a fast moving global food brand: Barilla Pasta: Barilla Collezioni, Blue Box and Ready Pasta with heavy digital and Social Media focus. (Pinterest, Instagram, Facebook.) Chef Edward Lee: Personal Branding. Prepping, styling, propping and shooting images for his personal brand/website, including stop motion videos. British Publishing Company: Cookbook. Layout and Design. Farm to People: Promote delivery boxes with social media and cooking recipe ideas. Visual curating for @Feedfeed, Creative and Photography Direction for Cooking Light, I did the first iPad edition for Bon Appétit, I've art directed food shoots for Martha Stewart, (Living, and Everyday Food), collaborated on set for Sweet Paul Magazine, I've led the visuals for food content for Weightwatchers International, been a designer for Food and Wine, the creative director of Shape magazine, produced a cookbook for Chef Edward Lee (from Louisville, Kentucky), was the founding design director on the launch of Lucky Magazine, and my first magazine gig was Gourmet Traveller, Australia.
Brooklyn, New York.