Hi! And Welcome. Scroll down to see my most recent work...
COMPLETE PACKAGE: Prepped, food styled, prop styled and shot 16 recipes for Chef Edward Lee's new cookbook, "Buttermilk Graffiti". These images will appear on his website to accompany the recipes listed in his cookbook.
From top: Vietnamese Crepes, Pork Chops and Pickle Gravy, Stuffed Korean Doughnuts, Swedish Pancakes with Pickled Salmon, Stuffed Cabbage Rolls, Korean Octopus, Fried Mango. To pre-order the cookbook, click here.
FEBRUARY 2018. New work for BARILLA Pasta Brand: Blue Box. 3 x 00:15 Videos.
CLICK HERE: AVOCADO CHICKEN PASTA SALAD 2
CLICK HERE: CAPRESE PASTA SALAD 2
CLICK HERE: MEDITTERANEAN PASTA SALAD 2
New work for BARILLA Blue Box and Sauce. 2 x 00:10 Videos.
JANUARY 2018. New work for BARILLA Pasta Brand: Collezione. (Pinterest campaign.)
WEIGHTWATCHERS BRANDING: Weightwatchers crowdsourced the design of their logo late last year for their brand new program called 'Freestyle', and my design won out. If you're on the program, you'll be already be seeing it pop up on your app.
October: Cookies! I art directed and concepted this sugar dipped cookie wreath with food stylist Simon Andrews. Photography: Con Poulos, Props: Carla Gonzalez Hart. This ended up making the cover of the Nov/Dec Issue of Weightwatchers Magazine.
Being a Creative and Visual Director, who also designs, I can work on the entire package. Here, my designs and food art direction, for an upcoming theme: 5 Ingredients, 5 Flavors... Theme and recipes by @JuliaTurshen.
My hand-sketched storyboard for an upcoming "Thanksgiving" theme.
....and then we bring the sketch to life in an actual shoot. (Photo: Con Poulos; Food styling: Simon Andrews; Prop styling: Carla Gonzalez-Hart).
-----------------------------------
Examples of my type design and illustration work. Topic: Italian food. #italian #calabria #yesitalian Since the feel of the food was pure, authentic and home made. I used water color paintbrush to convey a hand hewn, hand made approach.
In this design (above) I wanted to create a small town/village feel but drawing houses and dwellings to convey this.
------------------------------------------------
Social Media: See examples of how I brand on social media by checking out my personal Instagram page. Click here to check it out. #food #branding
-------------
Example of NEW TYPE DESIGN WORK + PHOTO DIRECTION: How I paired the image and type together to create a mood for Weightwatchers International. #PhotoDirection #TypeDesign #Design
Examples of Responsive Web Design: I designed Bon Appetit's first iPad, back in 2011. I've been designing and creating content on a fully integrated digital platform now for 7 years.
October News: This week we won a MIN award for Editorial Design and Photography for "Yes, Italian." This is a 10 pages feature I designed for the Weightwatchers brand, back in the Spring. It was a pleasure for me to design this story, because of the beautiful location and studio photographic images.
"Weight Watchers Magazine’s editor in chief, Theresa DiMasi, documents Calabria, Italy, where her parents were born, for her piece entitled, ‘Yes, Italian.’ She invites Weight Watchers Magazine readers to experience the spirit of the region, the people, the beautiful environment—using photographs captured by Andrea Wyner, and some taken by Theresa’s own family and friends—and of course, focuses on the delectable cuisine which was photographed by Johnny Miller, all of which was then showcased in the magazine in a 10-page spread."
Congratulations to: Andrea Wyner for location photography. Johnny Miller for studio food photography. Susan Spungen for recipes and food styling. Carla Gonzalez-Hart for studio prop styling. Marybeth Dulany for production, and on-location and studio art direction.
FOOD CONTENT: My type designs, plus creative on-set art directing of the food shoot. Example of how I can take a beginning sketch, right through to finished, printed art.
"Clambake" for Weightwatchers International. Photography: Con Poulos. Food Styling: Chris Lanier. Prop Styling: Carla Gonzalez-Hart.
Update: We won a Honorable Mention in 2017 Min awards for Editorial Instructional -How to: Happy as a Clambake.
--------------
An example of my Video Content for Social Media: I recipe developed, art directed and concepted this "Bloody Mary" Ratatouille. Filmed by Videographer: Tara Sgroi.
To see the video, Click here. To see the original Instagram post, with over 100k views. Click here. This video was also reposted several times, on several different social media sites garnering over 1 million plus, total views.
Check out my Instagram feed here.
INSTAGRAM Content: I almost forgot about this one... I food styled and prop styled this burger last Summer for Citibank, Instagram. This is a rather dark, random still from photographer Todd Williams. Look out for it if you see it on your Instagram feed!
COOKBOOK: Mock up designs for future line of digest sized cookbooks for Digest Kitchen: Rough dummies with random images pulled for inspiration for a proposed new line of digest-sized how-to cookbooks. For clients Victoria Granof and Carl Raymond. All rights reserved. #graphicdesign #concepting #design
MY DESIGNS: February, 2017: New work: Designs for a Farmers Market themed food package for @weightwatchers international brand.
MY FOOD CONTENT: VIDEO. I recipe developed and concepted this Chevron Rhubarb Tart. Filmed by Videographer Tara Sgroi. To see the video, click here. It was reposted several times on many different social media platforms.
------------------------------------
Examples of my Illustration (January,2017): I drew this illustration as part of a food content package. This was about the idea of potluck and the need to gather around and share food.
--------------
FOOD CONTENT: My designs, plus creative on set art directing of the food shoot. Example of how I can take a beginning sketch, right through to finished, printed art. "Eat what we love." for Weightwatchers International.
-----------
January 2017. I did the Creative Direction on these food images for @weightwatchers. Photography: Christopher Testani. Food styling Susan Spungen. Prop styling Carla Gonzalez-Hart.
-----------
New hand-drawn type treatment. I layered light and dark tissue paper to form letters. Then photographed the type on a lightbox.
-------------
New food work for @weightwatchers brand. These are Flourless Mini–Chocolate Cakes with Ganache and Dark Chocolate–Cherry Cheesecakes. Photo @christophertestani Food Styling by @susanspungen Prop styling @carlaghart Recipe @JulieHartigan Check out my Instagram feed here.
-------------
Dessert story: I did the visual conception, and sketching, through to on set art direction and then typography and final design: "Sweet Somethings". For Weightwatchers International. (November, 2016) Photographed by Con Poulos, Food Styling by Simon Andrews, Prop Styling by Carla Gonzalez-Hart. Recipe development Laraine Perri.
--------------
I did the Initial conception, and sketching, through to on set art direction and then typography and design: "Culinary Road Trip around NY". For Weightwatchers International. (September, 2016) Photographed by Kate Sears, Food Styling by Simon Andrews, Prop Styling by Carla Gonzalez-Hart. Recipe development Mindy Fox Check out my Instagram feed here.
--------------
Illustration for New York Food Story.... "Culinary Road Trip around NY". For Weightwatchers International. (September, 2016)
-------------
New Watercolor Handwriting and Design 'options' for Weight Watchers International. (July/August, 2016)
Photographed by Romulo Yanes, Food Styling by Carrie Purcell, Prop Styling by Meghan Hedgpeth.
------------
Type Design and Illustration for Health Feature at Weight Watchers International.
---------------
New Watercolor Handwriting and Design options for Weight Watchers International.
------------------------
My handwriting for Weightwatchers International. Playing with white paint for an upcoming food story.
--------------------
January 2016: My designs for an up coming feature themed 'Spring' for Weight Watchers International. My work also included Food concepting and Art Direction. (Photo by Christopher Testani, Food: Carrie Purcell, Props: Carla Gonzalez-Hart.)
------------------------------
------------------------------
November 2015: My designs for an up coming feature on Eggs for Weight Watchers International. My work also included on-set Food concepting and Art Direction. (Photo by Kate Sears, Props: Meghan Hedgpeth, Food: Simon Andrews.)
------------------------
My Hand-drawn Illustration, Type Treatment & Designs, for WEIGHT WATCHERS International. November/December 2015.
Photographed by Con Poulos, Food Styling by Simon Andrews, Prop Styling by Megan Hedgpeth. (November/December 2015 Issue.)
--------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE
We shot this last Summer to appear in the current August 2015 Issue. Beautiful work by photographer James Ransom. (@JamesRansom_nyc) and food stylist Simon Andrews (@SimonCooks), Fig and Flower props by Claire Spollen. (@cspollen.) Art Direction: Rachel Lasserre. Great work team!
FREELANCE DESIGN: FOOD AND WINE MAGAZINE:
Hark back to 2012, my design for the Food and Wine story shot by Bobby Fisher on Roy Choi in Hawaii.
----------------------------------------------------
FOOD STYLING ASSISTING: NEW YORK MAGAZINE
Extremely privileged this past week to assist food stylist @victoriagranof on this @carldalvia sculpture shoot for @NYmag with @JodyQuon. Thanks to @Hudson_Charles (Jay and Kevin!) for lots of pounds of (sustainable!) raw meat. Great day!
-----------------
CREATIVE DIRECTION: SWEET PAUL MAGAZINE.
New work out this week! Check out @sweetpaulmagazine Summer Issue where you'll get the recipe for this Crème fraîche Cherry Ice-Cream, as well as many other drippy, treats from @chelseaczimmer. Photo @LindaPugliese Styling @Chelseaczimmer. To subscribe to @sweetpaulmagazine click here.
------------------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept, and On-set art direction.
EARLY SPRING DINNER STORY. April 2015.
Photographed by Christopher Testani, Food Styling by Mariana Velasquez, Prop Styling by Kira Corbin.
-----------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept, Design and On-set art direction.
On a cold November morning, we crept down, almost like thieves in the night, to DC on a very secret mission to photograph the first lady, Michelle Obama. Who turned out to be everything I'd read about, and more: gracious, smart, disarmingly funny and refreshingly down-to-earth. It was a memorable day, and a day I'll certainly never forget. The March 2015 issue with Michelle Obama on the cover, is out now. This is the first time we have ever run a person on the cover in the 27 year history of Cooking Light, and I'm so flattered and thrilled to have been the Creative Director on this project. Thanks to photographer Peggy Sirota, and her team, Erin Clinton. Producer: Amy Delaune, Food stylist Chris Lanier, with Anna Hampton, and of course our editor, Hunter Lewis. Who's vision it was, right from the beginning. Great work team!
-----------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept, Design and On-set art direction.
Cover: Photograph by Christopher Testani. Food Styling: Chris Lanier. Prop Styling: Paige Hicks.
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept and On-set art direction.
CHICKEN STORY: Jan/Feb 2015.
Snow day nourishment: Chicken and Dumplings. Photographed here for our January/February Issue Cooking Light. Photographed by Justin Walker. Food Styling: Chris Lanier Prop Styling: Carla Gonzalez-Hart.
To get the recipe click here.
-----------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept and On-set art direction.
My goal with the current Chicken feature on newsstands right now was to elevate the humble weeknight meal, with a combination of props, both still, and organic. The combination of wooden cutting boards, worn tin surfaces, old cooking books, and whole veggies, like carrots, onions, lemon skins, and herbs, instantly created a comfy, soulful feel. Photos: Justin Walker. Food Styling: Chris Lanier Prop Styling: Carla Gonzalez-Hart. "25 New Ways to Make Chicken Dinner a Winner" for @cookinglight magazine.
-----------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept, Re-Design and On-set art direction. April Issue, 2014.
Photograph: Christopher Testani. Food Styling: Marian Cooper Cairns. Prop Styling: Paige Hicks.
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE On set Art Direction Thanksgiving, November, 2014
Photos: Chris Court. Food Styling Mariana Velasquez, Prop Styling Carla Gonzalez-Hart.
-----------------------
CREATIVE DIRECTION: COOKING LIGHT MAGAZINE Concept, On-set art direction. Mushroom Story. November, 2014.
Food Glorious Food! The July Issue for Cooking Light magazine is out and we're really excited by it. The goal was to make our Feature Well vibrant, accessible and fun. Enjoy! Credits from top: "Blueprint for a Better Sandwich." Text and Story by Tim Cebula. Recipes by the Cooking Light Test Kitchen. Photographed by Line T. Klein. Food Styling: Chris Lanier. Props: Paige Hicks. Art Direction and Concept: Dimity Jones. Designer: Rachel Lasserre. "1 Cooler, 1 Weekend." By Phillip Rhodes and Tiffany Vickers Davis. Photographed by Jennifer Causey, Food Styling: Marian Cooper Cairns. Props: Missie Neville Crawford. Art Direction and Design: Rachel Lasserre. 
Here are 2 pics from our Citrus story that will run in the Jan/Feb 2014 Issue. Photography: Johnny Miller. Food Styling: Chelsea Zimmer. Prop Styling: Sarah Smart.
Photography: Dana Gallagher. Food Styling: Susan Ottaviano. Prop Styling: Alistair Turnbull. Design: Rachel Lasserre.
All photographs: Grant Cornett.
A Collaboration: 2010 with Heather Chontos and David Malosh.
